The McCannics e-survey, month just ended April 1998

Comments

- on the Strength of Sterling


"We purchase most of our products in US dollars and sell to our dealers in US Dollars so have remained relatively unaffected by the strength of the pound"

"Sales mainly down in EC area."

"May have depressed trade from our UK business customers"

"We have lost over 60% of our business due to the strength of the £ we are facing a major down sizing of our business as a result and as we are a holiday company we cannot even sell the products elsewhere. Our UK business is also down as the £ is buying so much more abroad."

"It has tended to affect margin rather than volume."

"I do very little overseas trade, in very small denominations."

"Prices have had to remain the same to compete. Profits have been hit hard."

"Imports are coming in and home products are to expensive abroad all due to the strength of sterling"

"It has meant that we have had to be far more careful about time and expenses management on overseas Projects. As far as we are concerned the sooner the Euro arrives and this exchange rate problem is put to bed once and for all the better! Shame the UK is so negative on this issue, it would be interesting to take the view of exporting businesses and frequent overseas travellers on this issue!"

"Strength of sterling has reduced revenues from overseas clients. Increased prices would not be acceptable to our US and other clients"

"Lower than average bookings for holidays booked early"

"Probably depressed sales from our UK customers"

"it's had a disastrous effect - coupled with the problems in the Far East economy"

"Because of our particular situation, we are quite pleased to see Sterling so strong and would wish it to continue so. However, we do appreciate that this position is not reflected by manufacturing firms."

"Do not make significant overseas sales. We buy products from USA and Australia and high sterling has made these cheaper. "

"Unfortunately our volume of imports is relatively low - however we have generally been able to maintain sterling prices on imported goods thereby achieving significantly higher margins on these. The value of sterling is however a major problem for exports which in total comprise 60% of our business. In one product area where we have the leading branded product (comprising 25% of exports) the problem is confined to the Far East where sales (and debtor collection on past shipments) have been extremely tough. In all other product areas we have had to cut sterling prices to remain competitive with the result that (even after cost savings of over 5%) we have suffered a halving of gross margins to an unsustainable level. Exports were higher this April, but only because of a large one-off order. "

"The strength of the pound seriously effects our business in my opinion, I guess we should be importing and not trying to help export UK products and services"


Note: Some of these comments have been edited.
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