"Maintaining our site is all we do, plus any free adverts on friends sites"

"At the moment it is still very cumbersome and not very user friendly"

"It brings us a large proportion of our business, so we're happy to maintain our use of it"

"I think only major companies advertise on the internet because of the high costs. We use our own website to promote our products."

"most of our promotion is achieved through publishing or disseminating the results of our research where we have the consent of the commissioning bodies. This is more often through professional conferences, but we do maintain a website for the same purposes, which receives a reasonable level of well targeted use. The confidence of our clients in our discretion is essential, so overt advertising is difficult."

"Paid advertising is not necessary to get business through the web"

"We sell it as well as buy it, so some of our 'spend' is time (opportunity cost) spent fulfilling contra-deals."

"We have had a web page for 12 months, produced by a professional company, including a reply page, to date we have recieved no response and the number of hits has been very low. Maybe this is related to the product we are trying to promote and have made a decision to continue with our advertising in trade mags and our own catologue."

"I think it will develop to become a significant sales tool, particularly for export, in the future."

"We offer consultancy on European funding. This market has, with some justification, received an almost universally bad press. We therefore find advertising if anything counterproductive and operate soley by word-of-mouth recommendation. It would seem there are situations where advertising simply does not pay."

"We don't have an advertising budget and only advertise if it's free!"

"Costs above reflect the cost of having an internet website"