Dear Sir/Madam, Please find attached the twenty-fifth McCannics e-survey questionnaire, which we hope you can spare a few moments to complete. The topical questions in this survey ask about your advertising and are based on a suggestion from a respondent. If you have suggestions for future questionnaires, there is space for you to put them towards the end. To fill in the survey, please reply to this message and put an X inside the square brackets, like this [X], or a number where appropriate. -------------- MCCANNICS E-SURVEY, Month ended - July 1999 A. REGULAR QUESTIONS 1. Was your sales turnover in July 1999 higher, about the same, or lower than in July 1998? (please put an X in the square brackets next to your answer). Higher [ ] Same [ ] Lower [ ] 2. Were your average selling prices in July 1999 higher, about the same, or lower than in July 1998? (please put an X in the square brackets next to your answer). Higher [ ] Same [ ] Lower [ ] B. TOPICAL QUESTION - ADVERTISING In these questions we ask about your advertising spend. Please note that your individual responses will not be released to any third party. Only averaged or aggregated figures will be published. However, if you still prefer not to give actual amounts spent it would be helpful if you could indicate 'some' or 'none'. 3a. Roughly how much has your business spent advertising on the internet in the past month? [ ] (Please put an approximate amount in pounds sterling in the square brackets) 3b. Roughly how much has your business spent on other (non-internet) advertising in the past month? [ ] (Please put an approximate amount in pounds sterling in the square brackets) 4. Roughly how much do you expect to spend advertising on the internet over the next year? [ ] (Please put an approximate amount in pounds sterling in the square brackets) If you have any comments on advertising on the internet, please put them in the square brackets below (Please note that your comments may be reproduced in the survey write-up): Comments: [ ] Future questions? If there is a subject which you would like to see the e-survey address, please enter details here: [ ] Changing your e-mail address? If you would prefer these questionnaires to be sent to a different address, please enter it here: [ ] -------------- Thank you very much indeed for your help in completing this survey questionnaire. May we stress that the survey is being carried out solely for research purposes, and individual replies will be kept strictly confidential. Only anonymised results will be published, and your e-mail address will not be passed on to any third party.
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