Dear Sir/Madam, Please find attached the seventeenth McCannics e-survey questionnaire, which we hope you can spare a few moments to complete. In this survey, the special question asks how you publicise your web-site. To fill in the survey, please reply to this message and put an X inside the square brackets, like this [X], where appropriate. -------------- MCCANNICS E-SURVEY, Month just ended - NOVEMBER 1998 A. REGULAR QUESTIONS 1. Was your sales turnover in November 1998 higher, about the same, or lower than in November 1997? (please put an X in the square brackets next to your answer). Higher [ ] Same [ ] Lower [ ] 2. Were your average selling prices in November 1998 higher, about the same, or lower than in November 1997? (please put an X in the square brackets next to your answer). Higher [ ] Same [ ] Lower [ ] B. TOPICAL QUESTIONS - Publicising web-pages 3. Which of the following means does your business use to publicise its web-site? Please put an X in the square brackets next to all those which you have used). Rely on search engines to automatically index site [ ] Submit site address to search engines [ ] Advertise site on other web-pages [ ] Send e-mails to existing customers/clients/contacts [ ] Send bulk e-mails to potential customers/clients [ ] Put site address in traditional advertising (mailshots, newspaper etc.) [ ] Put site address in Yellow Pages/telephone directory [ ] Put site address on product packaging etc. [ ] Put site address on business cards/stationery [ ] If you use any other means to promote your web-site or have any other comments on publicising web-sites or the source of visitors to your web-site, please put them in the square brackets below. (Please note that your comments may be reproduced in the survey write-up): Comments: [ ] -------------- Thank you very much indeed for your help in completing this survey questionnaire. May we stress that the survey is being carried out solely for research purposes, and individual replies will be kept strictly confidential. Only anonymised results will be published, and your e-mail address will not be passed on to any third party.
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